HOW TO ALLOCATE YOUR PERFORMANCE MARKETING BUDGET EFFECTIVELY

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of e-commerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra expenses, it can bring about better precision and even more reliable da